Cosway

Packaging design / Food photography

Overview

MILDURA CAKES, MILDURA COOKIES

Mildura bakery faced a difficult environment as the supermarket bakery category is dominated by private label & supermarket's fresh bakery products.

 

A visual identity developed, restages the key equities of the brand: the gold embossing logo, the fruits & the festive-like font that embrace the reunion moment with family & friends. A cohesive design system was created using unique border shapes. It builds a stronger on-shelf presence, powerfully communicates the brand's premium positioning in the baked goods category.

 

MILDURA CAKES, MILDURA COOKIES

Fierce competition from high quality in-store bakeries.

 

A design system for Mildura Mooncakes that packaged in a completely red rectangular tin gift box comes with a laminated paper bag, it redefined premium in the category, elevated the entire brand & drive revenue growth during the Mid-Autumn Festival.

7SMILE

A new electronic brand under Cosway that sell juicer with the latest technology.  Developed & visually conveyed 7smile into a futuristic identity, with black & gray tone color, on vegetable, contemporizes the 7smile's image while retaining the approachable, humanistic qualities that make it 1 of the local's favourite brands.

E: admin@leodesign.com.my

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D-1-29, Jalan Kuchai Maju 1,

Kuchai Entrepreneur Park,

58200 Kuala Lumpur, Malaysia

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